No more nudity in Playboy, the mansion is up for sale, and now another sign that this is not your father’s old mag: EDM superstar Alesso will rock the publication’s iconic Super Bowl Party in San Francisco, TheWrap has exclusively learned.
A week before the new era of non-nude centerfolds begins with Playboy’s March 2016 issue, invited VIPs will be the first to view the redesigned magazine during the party on Feb. 5, the Friday before the big game.
While there will still be “sexy and seductive” Playmates of the Month and pictorials, the women featured will no longer be nude, reorienting Playboy as more of a coffee table book then a secret stash of naughty pictures hidden between the mattress and box spring.
So no worries “readers,” there will still be plenty of eye candy, and partygoers can expect bunnies abound in San Francisco. Two dozen, to be exact.
As for ear candy, Alesso is slated to perform for 2,000 VIP guests (and 24 Playmates) under a tent set up in AT&T Park’s Lot A, across from McCovey Cove. After several years hiring hip hop talent to headline their Super Bowl weekend events (Nelly, Snoop Dogg, and B.O.B. in recent years), the shift to EDM bolsters the signal of a generational torch passing. Other Super Bowl weekend parties are promoting cigars with old time NFL retirees. That’s not this.
For the producer behind “Under Control” and “Heroes,” the Playboy gig arrives three years after Madonna selected the then-festival freshman open on her world tour when he was just 21 years old.
In 2015 alone, he headlined Coachella’s dance-only Sahara tent one night, played Miami’s Ultra Music Festival, Lollapalooza in Chicago, and to over 100,000 fans at Belgium’s Tomorrowland, which is considered a mecca-like pilgrimage for the global EDM community. On New Year’s Eve, he began a two-year residency at XS at the Encore in Las Vegas.
Demonstrative of the contemporary singles culture in music, Alesso did not release his first studio album until a few months ago. He is the real-life success story Zac Efron‘s character strived for in the poorly received EDM movie “We Are Your Friends.”
As for the party he’s playing roughly 48 hours before the Super Bowl 50 kickoff, there are a limited number of nightclub style tables and tickets available for purchase via a high end concierge service (playboysb@itkexp.com). Pricing was not available at the time of this publishing.
Want to see what you’re (probably) missing out on? Take a peek inside last year’s Super Bowl bash in Scottsdale by watching the video below.
Golden Globes Party Report: Jennifer Lawrence, Kate Winslet, Taraji P. Henson Celebrate (Photos)
After the final bleep and "The Revenant's" closing acceptance speech, four more hours of parties began at the Beverly Hilton, while a few thousand party goers cooled their heels in Century City waiting for shuttles in to the awards compound.
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HBO: Richard Plepler welcomes two AMC alumni and free agents: Bryan Cranston and Jon Hamm. AMC had no Globes celebration this year.
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WB/InStyle: Jennifer Lopez and Jason Statham. Earlier, Statham had yelled out to Gerard Butler "Gerry! Gerry!" when he saw him at the show. "If they're talking to me, they must be talking to you too," he said, referencing an unnamed project in development.
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HBO: president of programming Michael Lombardo and "Game of Thrones" star Emilia Clarke.
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Is that a Big Kahuna Burger you're eating there Quentin? Maybe a "royale with cheese"? Answer: No. It's Fatburger.
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NBC Universal: Hours after taking home the first award of the night, Kate Winslet was still glowing at NBC's bash atop the parking garage.
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Weinstein/Netflix: Billy Bush can't resist. Sorry Andy Samberg and Jonah Hill, you've been photobombed.
Michael Kovac/Getty Images for Moet & Chandon
Immediately after the show ended, the Globes attendees rushed to the victors: Fox. With Matt Damon, "The Martian", Lady Gaga, Taraji P. Henson, and three of the top film awards (Leonardo DiCaprio, Director Alejandro G. Inarritu, and Best Picture - Drama), there was a lot to celebrate.
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FOX: Long after Jennifer Lawrence had changed out of her show dress, David O. Russell still had Lawrence's red lipstick on his cheek - a badge of honor.
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FOX: Fox chief Jim Gianopulos joined the corner "living room" area where various star contingents camped out at the Fox Pavilion.
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FOX: Lady Gaga kisses the newest addition to her trophy mantle.
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Katy Perry hung with Orlando Bloom at the Weinstein bash, and then floated next door to the Fox party before jetting out.
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FOX: "The Martian" victory crew includes Jim Gianopulos, Giannina Facio, director Ridley Scott, Matt Damon, and 20th Century co-chairman Stacey Snider.
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FOX: A slice of the victory pie: Gary Newman, winner Taraji P. Henson, Dana Walden, "Empire" executive producer Ilene Chaiken and and "Empire" director Sanaa Hamri.
Weinstein/Netflix: Blame it on the Moet vending machine? Helen Mirren and Morgan Freeman get in to the spirit at what is traditionally the most raucous bash.
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FOX: This is the happiest Cookie has been in a long time.
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Winner: Brie Larson cozied up to InStyle's Ariel Foxman at the WB/InStyle bash.
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Weinstein/Netflix: By the time this one ended, it was almost time for Natalie Morales and Al Roker to get off the turntables and go back to work for the east coast broadcast of "Today."
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Witnesses described "thousands" of guests arriving for the after parties waiting for up to 2.5 hours in a parking garage in Century City for a terribly underproduced and undermanned security checkpoint and transportation hub where 3 or 4 shuttles were ill equipped to transport eager party guests in formal wear to the Beverly Hilton. Whitney Port, Colin Hanks, and Adam Shankman were amongst the high profile names cooling their heels in a parking garage. This needs to be fixed for next year.
Thom Geier
Netflix/Weinstein: A few minutes after news broke that David Bowie had died, the DJ played "Rebel Rebel" followed by "Let's Dance".
Weinstein/Netflix: Chris Tucker warmed up the dance floor.
Jeff Vespa/Getty Images for the Weinstein Company.
Weinstein/Netflix: Bella Thorne and Katherine McNamara dance to DJ Mos, who spun lots of Calvin Harris in the giant tent on the old Robinsons-May parking lot.
Weinstein/Netflix: "The Hateful Eight" corner of the gigantic tent featured Jennifer Jason Leigh catching up with Marie Claire Editor-In-Chief Anne Fulenwider.
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Weinstein/Netflix: Let's hope Ian Somerhalder shook less hands than Malin Ackerman.
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Weinstein/Netflix: Comedy bros Matt Walsh and Keegan-Michael Key at the Deleon Tequila hosted event.
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NBC: Two big wins for USA, Bonnie Hammer, and this crew: "Mr. Robot" producer Chad Hamilton, Martin Wallstrom, Rami Malek, Christian Slater, and producer Sam Esmail.
Netflix/Weinstein: Ricky Gervais: Still going. After sponsoring the red carpet and the Globes itself, Moet came in with more giant bottles for this bash.
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FOX: Rupert Murdoch's smile was well deserved on Sunday night, and not just for being with Jerry Hall.
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FOX: Leonardo DiCaprio came up to "Brooklyn" Director John Crowley to tell him "I haven't seen it yet, but it's my mother's favorite movie." Saoirse Ronan had been dancing and hanging out with Paul Dano.
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WB/InStyle: Sylvester Stallone came back to the microphone during a commercial break in the show to praise "Creed" Director Ryan Coogler as "brilliant" and to tell Michael B. Jordan, "You did all the work. I just held on for dear life."
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AMAZON: A less Golden "Globes" for the "Transparent" cast this year. Amazon Studios had their red carpet right in the lobby of the Hilton, where this group posed before riding the elevator upstairs to their party.
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Weinstein/Netflix: "Spotlight" had their big party before the Globes, so the non-victorious Oscar frontrunners headed to Harvey and Ted Sarandos' party instead: Director Tom McCarthy, Mark Ruffalo, and screenwriter Josh Singer.
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Weinstein/Netflix: Heidi Klum and Veronica Ferres feel the way that many women did after 12 hours in hair, makeup, and heels at the Golden Globes.
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Weinstein/Netflix: "Orange is the New Black" creator/showrunner Jenji Kohan was hemmed in a VIP corner, a couch over from Netflix boss Ted Sarandos and Ricky Gervais.
Jonathan Leibson/Getty Images for The Weinstein Company
Many at the Globes thought that Quentin Tarantino had won. Ennio Morricone' won for composing the score to "The Hateful Eight," and QT accepted for him. Harvey Weinstein knew the score.
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Rooney Mara arrives at the cathedral-like carpet for the Netflix/Weinstein party.
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"All of 'Orange is the New Black' is here," a few guests excitedly told me. The group included Uzo Aduba, Taylor Schilling, and Taryn Manning.
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HBO: Dan Gregor with surprise "Crazy Ex-Girlfriend" winner Rachel Bloom. Bloom admitted the trophy was getting heavy.
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NBC: Bob Greenblatt, incoming NBC personality Eva Longoria for "Telenovela", and "Chicago Fire's" Taylor Kinney.
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Rami Malek, USA Network President Chris McCumber, Bonnie Hammer, and Christian Slater.
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Before the show, Golden Globe parties were in full swing in the run up to the Ricky Gervais-hosted telecast on Sunday, January 10, 2016.
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"Spotlight" director Tom McCarthy hugs Mark Ruffalo at Open Road, Anonymous Content, Participant, and Ketel One's dinner party for the Oscar frontrunner at Bouchon on Friday night.
Imeh Akpanudosen/Getty Images for Ketel One
Boston Globe reprints from the 2002 story-pack breaking the catholic church scandal wide open populated the restaurant.
Imeh Akpanudosen/Getty Images for Ketel One
This is a lot of sex symbols in one photo: Bo Derek, John Corbett, Sharon Stone, and Chris Noth, all at Bouchon for the "Spotlight" dinner party on Friday night.
Imeh Akpanudosen/Getty Images for Ketel One
Most random of Golden Globes week: MC Hammer at the "Spotlight" dinner party.
Adam McKay and Kristen Wiig at W Mag's "Best Performances" freeze frame an '80s movie ending at the Audi and Dom Perignon hosted bash on Thursday night.
BFA Agency for Dom Perignon.
CAA chief Kevin Huvane and Saoirse Ronan at the Chateau for W.
BFA Agency for Dom Perignon.
At HBO's Luxury Lounge, Viola Davis and Al Roker checked out KEEP Collective, where invitees got to make their own jewelry. Roker and the full "Today Show" team relocated to L.A. for the Globes.
Courtesy of HBO Luxury Lounge
A slew of fellow directors and Tarantino alums came to support "The Hateful Eight" mastermind at a Sunset Tower soiree on Monday night, January 4. This included Christopher Nolan and David O. Russell.
Inside Sunday’s after-parties with a flood of winners at Fox, HBO, Weinstein/Netflix and Warner Bros./Instyle with The Party Report’s Mikey Glazer
After the final bleep and "The Revenant's" closing acceptance speech, four more hours of parties began at the Beverly Hilton, while a few thousand party goers cooled their heels in Century City waiting for shuttles in to the awards compound.